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HOW To Use Time Sensitive Offers To Turbocharge Your Sales

Copyright 2007 ResellRightsBlowout.com

My friend had not had a bath in over three days, there where pizza boxes littered across his apartment, and a funky odor filled the room.

As I walked into his apartment, I quickly became disorientated and started to feel myself losing consciousness. I felt my eyes starting to roll back into my head, and staggered to the window to get a breath of fresh air.

"John," I mumbled to my usually hygienic friend, "what happened to you?"

He then gave me a wry smile and his eyes became as large as Bill Gate's bank account.

My friend led me over to the TV where he had on "The Home Shopping Network".

John needed to take some time off work to relax, but within three short days, had become a 'Home Shopping junkie'.

My normal, levelheaded friend, had become hypnotized by one of marketing's most powerful techniques: Time sensitive offers.

If he didn't order "Peppi the singing fish" within the next 15 minutes, the offer would be gone forever.

The Yoda phone that exclaimed, "May the force be with you" when it rang would disappear into a galaxy far far away if he didn't act now. They only had 100 left in stock!

As I sat there watching my zombified friend order useless items he would never use, I decided I needed to apply this same technique to my own business.

I care deeply about all of my customers, so I wanted to make sure of two things:

- My offers would only be for useful products and services.

- The offers had to truly be time sensitive.

The results where astounding.

The first time sensitive offer I brought to my customers almost tripled my sales. I was immediately hooked.

Now I almost never make an offer unless it is time sensitive.

For my offers I use a customized script that keeps track of my orders or counts down the time left until the offer expires. When my product is sold out, or the offer has expired, the script then removes the order page.

I rarely make exceptions and extend the offer, unless someone had a problem ordering the product.

So how can you implement this strategy into your business?

To have a successful offer you should generally follow these two simple rules:

- Make the offer truly special (give a discount, extra bonuses, etc.)

- Make sure the offer is pulled when you say it will be.

I have tested 72, 48 and even 24-hour offers with impressive results.

These kinds of offers usually pull much better than if I limit the offer to 20-30 packages.

However, each list is different. So don't be afraid to test various offers until you find the right formula for maximum sales.

The kiss of death, and quickest way to lose credibility with your customers, is to make an offer that insults their intelligence.

Don't make a 48-hour offer, then run it for a week, just to make extra sales.

Your customers will quickly catch on to this, and you will see your response rates fall drastically.

Treat your customers with respect, and they will return the favor by making your bank account balloon to new levels.

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HOW To Use Fear To Catapult Yourself To Success

Copyright 2007 ResellRightsBlowout.com

The invisible force surrounded him, squeezing tightly around his chest. His eyes became wide and bewildered. Suddenly his mind raced with dark thoughts, his stomach churned, and he became engulfed with a sense of hopelessness.

This man had just come face to face with FEAR. Now he had a life altering choice to make, one that we all must face: Fight it off, or let it destroy his dreams.

You will never face a more worthy adversary than your own fear. It knows all of your weaknesses, and it will try to use them against you.

The thing about fear, is that it preys on your innermost demons. You can't hide these thoughts, because this dark force lives inside you. It hides in the shadows of your mind, eagerly awaiting the opportunity to pounce and create self-doubt.

Fear will manifest itself in many ways, and the more you feed it, the more control it has over your life.

To become a successful online marketer, you must prepare yourself mentally to wage a personal battle against your inner demons and self-doubt. In fact, it is almost a requirement that you think in a positive way. You must visualize your own success, even before it happens. Your family and friends can only offer you so much support and encouragement, but in the end, you must fight this battle alone.

If you are serious about making money online, you must strive to become a professional marketer. In a nutshell, a professional is someone who does their job, no matter what the circumstances are. They have fear just like you, but they don't let it control them. In fact, many professionals use it as a motivating factor to achieve their goals (I.e. fear of failure). Learning how to control your fear won't happen overnight, but with practice, it can be done.

Becoming self-confident isn't something that just happens. It is a state of mind you must put yourself into. You must teach your mind how to react to negative thoughts, and push these thoughts away with positive thinking.

Fear is simply a negative thought about a future event, which often times is something you have total control over.

Remember, if you allow fear to control your life, you will have something much worse to live with:

Regret.

Sadly, you can't control regret, because it is an emotion based on a past event. It is no longer something you can change.

I can think of nothing worse than waking up one day and saying to myself "What if..."

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Picking-up where I left off - some great upcoming articles for the online marketer